• Custom Homes and Remodeling | Asheville, NC

About Us

WSM Craft is a Fine Homestead Builder focused on creativity, craftsmanship and customer service. We design and build landmark homes and specialty remodels in the Asheville area. Inspired by the artisan legacy in Western North Carolina, our collaborators include the area’s master craftspeople and innovative makers.

OUR TEAM

Smith McAulay, President and Lead Designer, is a North Carolina native, active in the Asheville home building industry since 2005. During that time, Smith and his team have contributed to Asheville’s history, bringing conscientious design and sound construction of new homes and large scale remodels that honor Asheville’s architectural history, as well as define and inform it’s future.

Smith serves on the board of the Asheville Home Builders Association and is a Chair of the Workforce Development Committee. An alumnus of the University of the South in Sewanee, TN, with degrees in Studio Art/Art History and Comparative Religion, Smith approaches home design and construction through those lenses. His passion and understanding of art, music, history and religion inform the thoughtfulness of design and composition in WSM Craft homes. He and our artisan team work hand-in-hand with you to build you a home you can dream in.

Scott Bett

Scott Bett

Senior Project Manager
Dan Baumbach

Dan Baumbach

Site Superintendent
Layne Willingham

Layne Willingham

Site Superintendent
Gary Bolick

Gary Bolick

Custom Shop Manager

Our Process

While the idea of building a home is exciting, the process can sometimes feel daunting. We walk you through each step, with transparency, care and your vision always in mind.

  • Let’s talk.

    Call Smith McAulay, our President, and let him know what you’re thinking. We choose a limited number of projects each year to provide detailed attention and service to you as your home or renovation evolves. While our clients are choosing us, we are choosing them, knowing that a solid customer/contractor match will bring everyone more success in the end, as well as enjoyment in the process.

  • Let’s walk.

    Smith likes to walk and talk, taking a look at your home or land, hearing about you and your family, how you plan to use your home and what’s important to you. During that time, he’ll unpack a few details about the building process, throw out some artisan details to get a sense of your aesthetic, and gather enough information to get back to you with some round numbers.

  • Let’s sketch.

    Smith is an artist at heart and by trade. He’s visual and has a keen ability to take your words, desires and vision for your home and put it into a sketch to serve as a foundation for what will be your abode. We have a number of tools to help you share your ideas with us so we can put them into action.

  • Let’s discuss.

    We’ll get on on the same page as far as budget and timeline, and dial in some more specific details. We’ll take you through your design review committee at your property, if you have one, and get a contract in place.

  • Let’s get to work.

    We work with courteous and capable crew of building professionals and artisans aligned with our values. They have the precision to make your home one you can dream in. We use an online management program to track project progress and you can log in anytime. Budget spends, fixture choices, design plans, and photos are updated weekly, allowing you to track the progress at your convenience Our design assistant is available to support picking out anything from flooring to bathroom hardware.

Let’s turn your vision into a reality.

Call Us Today